Founded: 1999
Genre(s): Urban / Rhythmic Contemporary; Dance/House & Reggae/Dancehall
CEO: Mr Buffong-Clarke
Memberships: PPL / AIM

Playaz Cliq Recordings is the exclusive label print for the creative works of Madman the Greatest.  We administer and market each recording for the artist by publishing in areas where is productively suitable. With worldwide partnerships with iTunes, Amazon, Junodownloads & Googleplay, we are consistently digitally releasing products with the active plan to push further into weekly releases.

As a label, our recording genres are based on the area of Urban & Rhythmic Contemporary. Aiming for clubs and mixtapes, our market demographics range between 16 – 40 year olds urban music supporters. Our thesis is to educate through entertainment the responsibility of adulthood and the upliftment of individuality. Instead of dictating a cliches of positive messages, our music talks through the understandable and high accessible art of street music. Our artist use street language, written descriptive poetry and heavy beats to deliver our message.

As a business, it started from an idea from Madman the Greatest. We and the music industry are players of a chess game where we make moves to progress further. Every move from every piece on the board has distinctive ways of getting across the board. It is the mind of the players that determine which way the game goes. Originally called Playaz International, this was change to highlight the two other founding members, Ruff MP & MR FX.

“If the UK had an equivalent to Flipmode, Madman would be Busta Rhymes.  If MOP had a UK franchise, Madman would operate it.  Get the picture?…”

Words by Mike Lewis, Hip hop connection [2003]

We have over the course of a decade have put out releases, established events and have achieved underground success with videos and products. Now we further our aims by making official provisions for our records.


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